In the business/marketing press, you get articles like this one all the time – https://www.socialmediatoday.com/news/pinterest-is-growing-faster-than-twitter-and-snapchat-and-offers-significa/524417/
It’s pretty common knowledge that Pinterest is a hugely important and influential social media platform. The user base is huge, and it is tailor-made for selling, from wall-paper to workout plans. The search function and related content algorithms work really well, you can build communities… it’s sort of the holy grail of social media in those respects.
Now, I’m always checking the mainstream press for articles on social media etc., and there’s never any shortage of them. But while reading the article posted above, it did occur to me that you rarely hear about Pinterest in the mainstream press, despite its size and importance. I’m wondering now why that is. Of course, it hasn’t yet had the kind of data scandals of Facebook, or community management failures of Twitter, but I have to speculate whether it has more to do with Pinterest’s heavily female user-base, versus the male-dominated world of tech journalists (who likely don’t use it.) These kind of biases crop up so often, after all. It just makes you think.