Blaugust 31: Round Up and Stats

Well, we’re at the end of my third Blaugust challenge. Trying as much as possible to keep posts daily and only schedule when necessary definitely made things harder than last year and possibly resulted in some shorter posts, but I’m still very happy with the writing I’ve produced over this month.

Plus, while I rarely worry about or even look at my readership statistics (to me, it’s more important that I’ve done the work and I’m happy with it, regardless of how many people read it) I have had a definite surge in views and I’m happy about that – it shows that at least some of my writing is good quality, interesting work that others have found value in. Either that, or my tags are far more click bait-y than I thought!

It’s interesting that my post views dropped off significantly once I was away, and therefore not posting them to Twitter – clearly that was a big factor in where my views were coming from. Also timing was a big factor, posts earlier in the day did better.

So, another successful challenge completed! #Blaugust out

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Blaugust Day 30: Back on Track with final Pinterest for Business Notes

Hello again world! Yes, I’m finally back on dry land with internet access and phone battery, and the spell of pre-written, scheduled posts is over. There’s two days left of Blaugust and for this one, we’re back to the final set of notes for my Highbrow course on Pinterest for Business. 
Pinterest Campaigns

  • There are multiple platforms that you can use to schedule content, and in addition to toning posts, you can also ‘loop’ posts, which is a way to bring old content back into the forefront and into relevance. This would be particularly useful to seasonal and holiday-related products.
  • You can also use these platforms to set up campaigns, which is will auto-post to public boards as well as as your own.
  • Looping certain pins around increases their chances of being picked up by a major Pinterest account, and spread more widely, improving your website traffic and hopefully your sales.

 Board Management

  • Over time, your original boards could start to get huge, which makes them less useful to people looking for specific products, so be sure to keep creating new boards and separating different threads.
  • Your links on Pinterest can be via affiliate links, which is another potential income source.

Blaugust Day 29: Pinterest For Business Notes Part Three

This is the final pre-written and scheduled post of Blaugust. Tomorrow afternoon I will be back on dry land, and hopefully able to start writing ‘live’ again. This is also the second to last part of the notes from my Highbrow course on Pinterest for Business. There are still a quite a few emails left to come through, so I will summarise them either as one of the very final posts of Blaugust, or I’ll leave it until September.

Image from jilleysue.com

Image Notes

The course had already talked about making images Pinterest friendly in size etc. It didn’t go into much more details than that, but I did find a ‘Pinterest Cheat Sheet’ elsewhere which gives all of the best image sizes in pixel sizing – it’s a really great, clear resource.

Encouraging People to use Pinterest from your own site

  • Make sure that you have plugins installed on your own website to give you the ‘pin it’ button so that people can put content from your website/blog on their own pinterest boards themselves.
  • There are also some free plugins that will ensure that the right description (with the copy that you want people to see) will pull through to Pinterest when people pin your stuff.

The course then recommend using group boards to get your content out in front of people quickly and grow your following (kind of like jumping on a hashtag in Twitter, but much more closely connected.)

 

Blaugust Day 28: Immersive Emotional Television Technology

Back in around 2012 I went to an event at BBC MediaCityUK, which showcased various upcoming technologies the the BBC was working on. One of those which at the time seemed extremely ‘out there’ was that they were trying to find a way to track people’s reactions to television in real time, particularly their levels of attention and emotional engagement. This would not only allow them to get real time feedback on how viewers reacted to content, they might then be able to individually tailor content to viewers according to their interests and reactions.

So when I read this article about an app called Cinemmerse, which tracks heart rate and emotion via smart watches, I realised that we had suddenly reached the level of technology to make that possible.

Image from Techcrunch.com

The writer of the article didn’t seem convinced that film and television creators would actually be interested in that kind of feedback, but clearly companies have already already seen the potential. The Royal Shakespeare Company are currently using heart rate monitors as part of focus grouping for their current production of Titus Andronicus, which is an interesting idea as it’s an exceptionally gruesome production (although totally brilliant – I went to see it in the cinema earlier this month). This is allowing them to gauge the difference in reaction between the live audience and those watching cinema broadcasts. They’ll be releasing the results in November, and I’m very much looking forward to seeing if they discover some really interesting results.

Blaugust Day 27: Pinterest for Business Notes Part Two

These are more notes from the Highbrow course – Pinterest for Business. Reminder that this is another pre-written post as I’m still away until the 30th!

Setting up with Pinterest 

  • Have a fairly wide range of content for your Pinterest account- to attract a wider audience – but keeping within your niche/topic. 
  • Create several boards – to divide up your products and your other content such as blogs. 
  • Make sure that the images on your own website work for pins size/style wise, to encourage people to pin it themselves.
  • The course reminds you to be sure to set up your profile properly – basically as far as I’m concerned, you need to make sure your brand is really clear and recognisable as well as consistent, especially once your content gets shared across other boards. 
  • The course also mentions keywords and making sure that when you search keywords relating to your product, you come up. I would recommend doing some research on competitor’s keywords too, to see what they use.

Blaugust Day 26: VR Immersion doesn’t work for me

So VR gaming is most definitely a thing now. There’s no shortage of games being developed, and systems being worked on. Yet in spite that this, it still feels very much like a niche product. 

Previously this was definitely down to poor, overly-expensive technology. But now the price of VR is getting more affordable, and there are numerous options of system available.

So I began wondering what other barriers there might be to using VR in gaming, and I realised someone based on my own gaming experience.

Not everyone wants an immersive experience in gaming.

Sometimes, I might be really into a game, and totally focussed on it. Sometimes I’ve got a video or livestream on a second screen and I’m focussing on both those things. Sometimes I might be messing around in a game on and off, while doing something totally different on my PC or device. 

In fact, the more I write about this, the less appealing VR gaming seems, at least to me!

Blaugust Day 25: Notes from Digital Marketing Stategy Video

I started out by watching a YouTube video: How to Develop a Digital Marketing Stategy and making a few notes from it – these are just from the beginning of it, so I’ll hopefully have more in the near future.

We don’t get digital yet

From surveys, it turns out that only 9% of digital marketers are confident at what they do. It’s a shockingly low percentage, but not surprising. It’s a fast moving world, and a lot of marketing is still trial and error, still anecdotal results. In many ways, it hasn’t moved on from the pre-digital age of print marketing (which we all still do) where the result of leaflet or poster or newspaper ad could be not just unknown but unknowable.

Traditional format brands struggle online 

In contrast, individuals with a social media can have a huge impact – the presenter calls these micro-influencers, which is something I’ve written about before.