So, to follow straight on from my last post where I mentioned that I’d be studying various books on marketing, management and strategy to prepare myself for something more formal in 2019, here are my first few written up notes from these books.
Firstly, a confession. I started ‘Strategic Management for Non-Profit Organisations’ before I even got around to putting up that post (I wrote it on Saturday 15 December, and posted it this afternoon, Sunday 16 December) and ended up abandoning it within the first chapter. It is actually quite an old work, and marketing has definitely moved on a lot – the first chapter is basically desperately trying to persuade you that marketing for charities is real marketing too – as that is my current job, I really don’t need to be persuaded. My sister has kindly offered to lend me some of her business studies textbooks over Christmas, so one of those might be a good replacement.
So, leaving the Project Risk Analysis book to one side for the moment, as it is quite specialised and something I would like to talk through with my father, since it’s actually his area of expertise, I’m reading through “The Wizard Book of Management‘ instead.
A lot of the early part of this book is about dealing with work colleagues and particularly about asserting yourself at work in a balanced way, as well as the importance of managing others positively. Really, this is less of a strategy book and more of a self-help book, so rather than taking notes and popping them up here publicly, I’m just going through and quietly thinking about my work, and how to incorporate some of these ideas!