This is a little blog post/thought that has been bouncing around my head for a while – mostly due to a particular evening at work recently where I stretched myself too thin. I realised that this issue is probably quite common, even for people who work in social media regularly, and I wanted to get it down as much to remind myself as anything!
Without going into too much detail about my day job, I market concerts and other events, and a large part of that job involves social media. For the most part, it’s about carefully planned and scheduled pieces of content to encourage visits, ticket sales and other engagement. However, when an event is going on, that’s a fantastic source of immediate, relatable content. People love it. So, over time, my colleagues and I have taken steps to ensure that there is a system in place for this – work phones and tech available logged into social networks etc. so that staff on the ground can get the best shots.
However, I’ve realised that even in this situation, you do need some planning in place – some knowledge of when those great shareable moments are going to happen, and someone with the time off from other duties to get content uploaded with the appropriate copy, hashtags etc.
It does seem like the easy option, but if you want to get both quality and quantity of content, especially to Twitter and Instagram Story etc (and if it isn’t both of those things, there isn’t a lot of point in trying), you need to ensure you have time, training, and preferably a dedicated person.