Upvotes and Downvotes for Facebook Posts – Some Thoughts

This is another of those posts that I wrote up a little while again on my phone (something I do quite often whist commuting etc.) but had problems uploading from there – sadly the WordPress app for iPhone seems a little glitchy these days! So in a few respects it’s a little out of date, but I’d like to have it up here anyway.

Upvotes and Downvotes for Facebook Posts – Some Thoughts

Facebook’s Up and Downvote Tools for Comments are Now Available to More Users https://www.socialmediatoday.com/news/facebooks-up-and-downvote-tools-for-comments-are-now-available-to-more-use/522470/ via socialmedia2day

Facebook is deciding to model itself on Reddit then? I have thoughts about this.

This system depends on users deciding that comments aren’t or are of value – so whether or not the system works as intended (spammy or useless content at the bottom, ‘good’ content at the top) on this will depend entirely on the type of people that are engaged with a particular post or page. Some communities will absolutely work this way, but this article already points out some issues of ‘gamifying comments’ – putting something on there that is sure to score points even if it’s not relevant to the post, as well as critical comments rising to the top, to the detriment of brands. I would also argue that the reverse of this – critical comments being downvoted even if they are reasonable and the page owner needs to see them, can be an issue of close-knit Facebook communities.

Also, while very little of Facebook’s content is chronological any more (frequently to its detriment) having comments move around could make attempts at response or conversation more confusing, which won’t help post engagement or moderation.

Pinterest is powerful, why aren’t people interested in that?

In the business/marketing press, you get articles like this one all the time – https://www.socialmediatoday.com/news/pinterest-is-growing-faster-than-twitter-and-snapchat-and-offers-significa/524417/

It’s pretty common knowledge that Pinterest is a hugely important and influential social media platform. The user base is huge, and it is tailor-made for selling, from wall-paper to workout plans. The search function and related content algorithms work really well, you can build communities… it’s sort of the holy grail of social media in those respects.

Now, I’m always checking the mainstream press for articles on social media etc., and there’s never any shortage of them. But while reading the article posted above, it did occur to me that you rarely hear about Pinterest in the mainstream press, despite its size and importance. I’m wondering now why that is. Of course, it hasn’t yet had the kind of data scandals of Facebook, or community management failures of Twitter, but I have to speculate whether it has more to do with Pinterest’s heavily female user-base, versus the male-dominated world of tech journalists (who likely don’t use it.) These kind of biases crop up so often, after all. It just makes you think.