This is another of those posts that I wrote up a little while again on my phone (something I do quite often whist commuting etc.) but had problems uploading from there – sadly the WordPress app for iPhone seems a little glitchy these days! So in a few respects it’s a little out of date, but I’d like to have it up here anyway.
Upvotes and Downvotes for Facebook Posts – Some Thoughts
Facebook’s Up and Downvote Tools for Comments are Now Available to More Users https://www.socialmediatoday.com/news/facebooks-up-and-downvote-tools-for-comments-are-now-available-to-more-use/522470/ via socialmedia2day
Facebook is deciding to model itself on Reddit then? I have thoughts about this.
This system depends on users deciding that comments aren’t or are of value – so whether or not the system works as intended (spammy or useless content at the bottom, ‘good’ content at the top) on this will depend entirely on the type of people that are engaged with a particular post or page. Some communities will absolutely work this way, but this article already points out some issues of ‘gamifying comments’ – putting something on there that is sure to score points even if it’s not relevant to the post, as well as critical comments rising to the top, to the detriment of brands. I would also argue that the reverse of this – critical comments being downvoted even if they are reasonable and the page owner needs to see them, can be an issue of close-knit Facebook communities.
Also, while very little of Facebook’s content is chronological any more (frequently to its detriment) having comments move around could make attempts at response or conversation more confusing, which won’t help post engagement or moderation.