Power to the (Facebook) Pixel

The latest part of my current Highbrow course was about using Facebook Insights to track website traffic – essentially non-Facebook stuff, which was definitely something I wanted to write a bit more on.
I’ve used Facebook Pixels before to track return on investment for Facebook ads, but I hadn’t thought seriously about it’s use in tracking the demographics on standard website traffic and leads – I was sort of aware that this worked, but hadn’t considered the possibilities before.

While Google Analytics (the usual go-to for web stats) can give you a great deal of knowledge about your visitors, it has nothing on Facebook Insights, because Facebook was designed from the ground up to gather everything about an individual person. Plus, for those people it doesn’t have specific info on, it can extrapolate and profile based on the data it does have. (Basically, all those people who tell me ‘Oh, Facebook doesn’t know anything about me, I never told it my age/birthday/gender!’ And think they’ve been very clever – nope, I’m sorry, Facebook knows who you are.)

Once you’ve hit 1000 website views, Facebook Insights can start giving you way more info on the demographic of your website users than you’d likely be able to get otherwise. 

Studying Here and There

I started out just wanting to write a quick update, but this definitely turned into something more! Well, that’s what blogging is all about, I guess.


On the learning front, I’ve been working through Future Learn’s Social Business course. It’s been really informative in how to build a potential business, and also how to measure business success in ways other than financial gain, by measuring social impact.

This allows businesses to balance between the customers who provide more social impact but less money, and more commercial products/services/customers who provide the money that keeps the business ticking over. Their method of Social Return on Investment is to give activities and services an monetary unit, (m.u.) that it didn’t already have, using customer/client surveys to produce the relevant data.

Elsewhere, I’m still keeping up with Duolingo French. The further on trying to learn a language goes, the less it feels like I’m keeping up, but Duolingo is set up to send encouraging emails when I’m falling behind on my daily practice, which definitely gives me the push to keep it up. (Future Learn does this too, once you’ve not logged in for a set amount of time.) According to the site, I’ve progressed from 17% fluency to 43%, so whatever that means, I feel confident putting French on my LinkedIn profile at least!

Today I signed up for new Highbrow course, this time on ‘How to generate more leads through your website‘. It doesn’t come through until tomorrow lunchtime – specified times on Highbrow are now a premium feature, along with certain courses, which is how I thought they might monetise the site. I’ll get some notes and thoughts together on that course once I’ve had a few days on it.

Finally, I’ve been exploring another new way to get bite-sized marketing learning into my day with the Marketing School | Digital Marketing podcast, which is exactly long enough to fit into my walk from the railway station to my work.