So the Online Influencers Conference was going on in Bristol a few days ago. Sadly, I wasn’t there, but fortunately it was being attended by a crowd of people who are sharing good stuff to the Twitter hashtag #OiConf, and the OiConf account itself was full of roundups etc.
I immediately made some phone notes with the best top tweets and made a few notes of my own, so I’m finally getting around to throwing them up here.
I’ve noticed this too, it’s why Facebook videos now only count views of 3 seconds or longer, any less than that and the ‘view’ wasn’t really a view at all.
Definitely one to bear of mind when working with brands – there’s a ‘day of’ for pretty much every day of the year now, (this post from Hootsuite is a good resource, but there’s no point in celebrating the
Influencers and ‘authenticity’ is such as fascinating topic. The internet is full of content creators who are making a living off balancing a carefully cultivated brand and being ‘real’ to their fans, especially when working with sponsored content (I wrote about this years ago in a blog post that barely scratches the surface, it might be time for some follow-up work.)
I’m a bit scared by this last one – but it’s something I’ve since been reading up more up. After all, with the rise of AI in retail, customer service etc., this starts to sound a bit less like hyperbole and actually pretty plausible. In fact, it’s been recently suggested that AI in customer service frontline could be quite beneficial in preventing burn-out in the workforce. On the other hand, if not handled it will remove a lot of lower-income jobs with no alternatives.