So I’ve been managing various social media accounts for over two years, and I wanted to make a few notes on things that I’ve learned. (A lot of this is probably super-obvious, but I just thought it would be good to write it all out, even just as reference for myself later.)
Use more than one platform for Twitter
Twitter is the medium that the organisation I work for is most active on, unsurprisingly since the lifecycle of a tweet is that much shorter than that of Facebook. I can’t now find the article to quote from (my life :S) but I definitely read something that the average lifecycle of a tweet is less than a few minutes, whereas a Facebook post gets about an hour and a half.
However, the native Twitter web platform seems to have regular bugs. particularly sometimes not showing replies which is a huge problem if you’re a public-facing service! But personally, I’ve found that Hootsuite can be slow to update and show retweets and likes (you are less spammed with notifications of course, but if it’s a quiet period it’s sometimes good to see those in real time, especially if you’re trying to see when engagement is happening). Therefore I tend to keep both open, that way I can ensure that I don’t miss anything.
Have a list to curate from
In my current position we’ve not sharing a lot of other people’s content except through pre-arrangement or when it’s directly relevant to us, but in previous roles it was important for engagement to show lots of other third-party content that followers would find interesting. To keep from having to spend a long time looking up content, you need an easily accessible list of places to look. It needs to be relevant, but from big enough range of sources that your content doesn’t get stale.
There’s some tool that Hootchat has recommended me (#Hootchat is a twitter convo from Hootsuite that’s really good to follow if you work in this field) that I’m planning to try them but even just keeping a list of bookmarks is a good idea. There’s also plenty of sites and apps that can helps with this such as Diigo or Bitly.
Have people to engage with
It’s a great idea to try and make connections via DM with other similar accounts, or if you’re at networking events, try to link up with their marketing/social media manager and see if there’s ways that you can help each other out and promote each other. Reciprocal marketing is something that I deal with a lot, even if it’s just ‘you tweet about this and I’ll tweet about that’ because it’s a great way to get your content/product/whatever out to a new audience.