Blogpril April 3rd- A few quick thoughts on April Fools and Brands

It’s been two days since April 1st, which in the world of social media is quite honestly a lifetime. After the initial rush of companies trying to outdo each other and get their particular prank or in-joke into the news (possibly for all the wrong reasons in the case of Google), most of their audience will immediately forget whatever it was they read that day, especially when every newsfeed would have been stuffed with fake announcements and pop culture references.

Realising this, I started to wonder whether in the future it’s even worthwhile for brands in the future to invest time and resources in April Fools jokes. Added to the backlash that I’ve seen from numerous people angry and bring ‘tricked’ and ‘lied to’ by companies that they are used to trusting, I feel that perhaps this is a social media trend that has had its day. 


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s