Blaugust Day 30 – Insta Wide

So, after years of the square image and video format – Instagram has suddenly decided to add the options of landscape and portrait to their app, and in a lovely bit of brand crossover, the first time most of us saw it was through this Instagram video showing off some new footage from the upcoming Star Wars: The Force Awakens. (By the way, something you should see even if you aren’t a Star Wars fan, if only because the first shot is very pretty.)

Instagram talks a fair bit in the blog post linked above about how good this will be for advertisers, and certainly the Star Wars post proves that – especially since, looking at my timeline recently, movie posters and trailers make up a lot of the promoted posts. Admittedly, I rarely get promoted posts in my timeline – it will be interesting to see whether that increases now these new formats have come on.

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